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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Porsche Cayenne S E-Hybrid: The plug-in Cayenne debuts in Paris

The Porsche Cayenne S E-Hybrid arrives in Paris There will come a point when governments realise that car makers are getting too clever at gaming CO2 levels with impressive and sophisticated hybrids. But until then, there’s a growing number of cars that, on the face of it, offer a ‘cake and eat it’ option for buyers. Like the new Porsche Cayenne S E-Hybrid.

CAP call on Renault to include battery in Zoe price – when it would cost £25k

CAP has called on Renault to include the battery cost in the list price of the Renault Zoe EV, otherwise it won’t be able to set residual values. We reported recently on the price of the Renault Zoe EV – which starts at £18k – and were surprised to find that Renault weren’t including battery costs in the purchase price but charging and extra £70-93 a month for leasing them. That leads to a completely misleading headline price for the Zoe and, as used car price experts CAP say, is akin to Ford removing the engine costs from their cars to reduce list price.