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Gesture-controlled Audi wins VDA Design Award

The German Association of the Automotive Industry (VDA) has announced the winner of its 2013 Design Awards, which asked students from across the world to submit their final graduating projects completed between October 2011 and July 2013. Eric Leong from Sweden's Umeå Institute of Design, came in first place with his 'Audi Elite' project, earning himself €4,000. Leong's single-person vehicle can be controlled using the entire body through gestures and movements, and adapts to the needs of the driver, giving them more control.

Lincoln's big ad is a FAIL, LOL, OMG

The automotive punditsphere mocked Lincoln's "Steer The Script" campaign when it was announced, in typical teaser form, a few months ago. Well, here it is -- what's essentially the culmination of Lincoln's hopes and dreams; its big comeback splash to the largest American audience of the year, distilled into a breathtaking work of staggering incompetence. Sometimes, the pundits are right.

Who's Where: Kevin Rice becomes Mazda Europe’s design director as Peter Birtwhistle retires

Mazda Europe has a new design director. Effective 1 September, Kevin Rice will succeed Peter Birtwhistle, who retires from the post of chief designer, bringing to an end a 26-year career with Mazda. Following graduation from Coventry University's transport design course, Rice, 50, began his professional career at Opel in 1986.