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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Land Rover at the Paris motor show 2008

By Ged Maxwell Motor Shows 06 October 2008 09:57 Land Rover unveiled its most fuel-efficient car ever at the French motor show: the new Freelander TD4_e Stop/Start. No prizes for guessing it's a diesel 4x4, whose economy is improved by 3.8mpg and CO2 falls by 8 percent. Tell me more about the Freelander TD4_e Stop/StartLand Rover has been harping on about its new green technologies for quite a while – so it's a relief finally to see a production car (rather than the far-fetched concepts we've become used to) bristling with eco kit applied.

Who's Where: Fabio Filippini appointed Design Director at Pininfarina

Famed Italian coachbuilder Pininfarina will soon welcome a new Design Director into the fold. Fabio Filippini, an Italian who has worked in France, Japan and Spain, will join the design house from April 1 2011, filling the roll previously vacated by Lowie Vermeersch late last year. Fabio Filippini joins Pininfarina from his previous role as Vice President of Interiors at Renault Design.