Camaro Seat Belts Assembly, Standard, With Fisher Logo, 1967 (2) on 2040-parts.com

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

According to Bob: How GM cars got better

Even before he rode into General Motors as the product-development savior in 2001, Bob Lutz found himself being recruited for plots to take over the company. There was Heinz Prechter, the ASC sunroof king who proposed that Lutz and ex-Chrysler executive Steve Miller join with him as a pre-assembled management team to buy shares and get the board to clean out management. There was J.T.

Lotus Elise Club Racer (2011) at 2011 Geneva motor show

The Lotus Elise Club Racer is the latest variation on the long-serving Elise, which will debut at the 2011 Geneva motor show. Disciples of the 'Lotus=lightweight' mantra will be pleased to know the Elise Club Racer does without the German tuner bling, additional luxury features or merchandising that have appeared during CEO Dany Bahar's bold reinvention of the Hethel sports car maker. The Elise Club Racer marks a return to old-school values for Lotus, with some 24kg of extraneous weight removed from the 15-year-old Elise; and added hardware tweaks to ensure the well-regarded roadster retains its performance edge.