Carburetor Mounting Gasket Fits 1977-1978 Pontiac Laurentian Firebird Fir on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

BMW i3 starts at $42,275

The electric BMW i3 mini crossover will cost $42,275, including destination, when it debuts to the press on July 29. The company is hosting three simultaneous launch events in London, New York and Beijing. The production version of the car was first seen at the Frankfurt motor show in March.

Chevrolet Nova 'Innovator' wins Goodguys award

Alex Covington knows that picking the proper street machine takes time. Many fit the basic bill, but few stand up to the scrutiny of the judges at the Goodguys Optima Batteries Street Machine contest. His customized 1967 Chevrolet Nova, named Innovator, rang all the right bells on July 9 when it won the 2011 Street Machine of the Year award.