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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

Lexus LFA and IS-F on track at Bruntingthorpe

Lexus LFA and IS-F joust on track at Buntingthorpe Just a couple of weeks ago we reported that the first Lexus LFA in the UK had put in an appearance at Goodwood to delight the Supercar Sunday Breakfast Club. The visit to Goodwood made it clear that Lexus were treating the LFA as a serious performance car, and not just a rich man’s toy (although it is a rich man’s toy), so we wondered where Lexus UK would go next with their very own LFA. Would they trot it up to Lexus Park Lane and put it on show for the temptation of the passing wealthy, or would they plough on with putting the LFA in front of real (if wealthy) petrolheads?

Ferrari 599XX evolves with more power, less weight and a movable wing

Ferrari used the Bologna motor show to unveil an evolution of the 599XX sports berlinetta. It's an enhanced version of the 599 GTB Fiorano that is purely for track use--it stays with the company even after you buy it. You are invited to drive at track days, from which Ferrari uses telemetry, but you aren't allowed to put it in your garage.