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Fangio’s 1954 Mercedes W196R F1 car sells for £19.6 million (video)

Fangio’s 1954 Mercedes W196R F1 (pictured) sells for £19 million The Goodwood Festival of Speed is all about cars and performance, but it’s not just cars on the ground and on the hillclimb. Goodwood is a Mecca for wealthy petrolheads as well as those who can only lust after the finest motoring metal – classic and current – so it’s a sensible place to run an auction for high-end cars. And you can’t get much more ‘high-emd- – at least in terms of value – than Juan Manuel Fangio’s 1954 Mercedes W196R Formula One car which went under the hammer yesterday at Bonham’s Goodwood auction, and reached a world record auction price of £19,601,500 (including premium – £17.5m before).

Cars of the future could be powered by seawater

Water from the sea could power cars of the future, if experiments currently being trialled by the US Navy prove to be successful. According to Jalopnik, the US Naval Research Laboratory is turning carbon dioxide from seawater into hydrogen, with the hope of fuelling its jets from alternative sources. Hydrogen cars ‘on sale next year’ Zero-emissions hydrogen fuel-cell cars on sale in 2015 – Hyundai If successful, researchers predict it’ll cost between $3 and $6 per gallon – that’s approximately 40p to 80p per litre.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?