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Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Trio of Range Rover Hybrid prototypes completes trek from Solihull to Mumbai

A team of three Range Rover Hybrid prototypes has just completed a 53-day journey from Solihull, England to Mumbai, India. The route retraced the centuries-old Silk Trail, taking the team through 13 countries. The trucks and drivers experienced just about every type of terrain, as well as temperatures ranging from -10 degrees Celsius to 43 degrees Celsius, the latter translating to a very uncomfortable 109.4 degrees Fahrenheit.

Bentley SUV will be the Bentley Falcon

It looks like Bentley has come up with a name for its SUV – Bentley Falcon - and, as expected, it will get a complete redesign before it arrives. But it now seems that VW has bitten the bullet on the Bentley SUV and signed it off for production, when it will apparently come complete with a new Bentley name – Bentley Falcon. The news of a name for Bentley’s luxury off-roader comes from Georg Kacher writing in Automobile Magazine and, although it perhaps doesn’t resonate particularly in the UK, it will probably have more impact on the target market for the SUV – the Middle East – where the Falcon is a big deal.