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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Adrian van Hooydonk named Director of BMW Group Design

In the wake of Chris Bangle's decision to resign from the top job, Adrian van Hooydonk takes over as Director of BMW Group Design with immediate effect. In his new position van Hooydonk will be responsible for the design development for the BMW, Rolls-Royce and Mini brands. "I am honored and extremely excited to take on this new responsibility," says van Hooydonk.

Ford previews new Vignale sub-brand before Frankfurt motor show reveal

Ford is creating a new sub-brand for the European market, even though the top-of-the-line "Titanium X" trimmed cars are strong sellers already. The name of this sub-brand will be one that most of you have heard, perhaps not associated with the Blue Oval: Vignale. Ford has made it clear that none of the Vignale models will be sold in the U.S..