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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

TRW unveils bag in roof airbag system for European customer

TRW Automotive Holding Corp. has developed a roof-mounted airbag that is designed to allow automakers create more space for interior styling compared with typical instrument panel airbags. The “bag in roof” airbag system deploys one airbag from the roof, protecting both driver and passenger, thus eliminating the need for a passenger-side airbag (usually found in the instrument panel).

Peugeot 207 SW (2007): first official pictures

By Tim Pollard First Official Pictures 12 February 2007 10:55 Peugeot 207 SW: the lowdown Last week it was the 207 GTI hot hatch, now it's the more practical funked-up estate. The 207 range continues to expand, and this SW Outdoor Concept will be shown at the Geneva show next month. What's new?