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Ferrari 458 Italias ‘selling for £200k in UK’

The first examples of the new Ferrari 458 Italia supercar are trading for close to £200,000, price guide Glass’s Guide reports today. It claims wealthy enthusiasts are paying a £25,000 premium to jump the queue and get into one of the first 458s in Britain. The Italia lists at £169,545 in the UK, with first deliveries due for summer 2010.

Faurecia Pin-spiration calls for premium pinboards

Faurecia has launched its ‘Faurecia Pin-spiration' contest, with a brand new 64GB iPad up for grabs. Tier supplier Faurecia is using online sharing community Pinterest to host a new competition to create a pinboard named ‘Faurecia Pin-spiration' – categorized under ‘Cars and Motorcycles' – and filled with things that reflect the meaning of ‘premium’ that could also be used in automotive design. To enter into the contest send an email to FaureciaNA@Faurecia.com with the link to the board along with your name, email address and phone number by 31 July, and Faurecia judges will then choose the winner.

Volvo S60 Polestar Gothenburg debut

The Volvo S60 Polestar – a BMW M3 basher – is due to debut in Gothenburg on 16th June 2012 and could get as much as 500bhp. Yes, Volvo are busy downsizing their engines and trying to up the quality perception of their cars at the same time, in an aim to join the proper premium club inhabited by the likes of BMW, Mercedes, Audi and Jaguar. But that doesn’t mean Volvo should forsake performance in their cars, because even if performance models are not the bread and butter for premium car makers they are the golden halo that casts a premium gloss on lesser models.