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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Vintage cars cross the auction block at Meadow Brook

An impressive array of gleaming classics crossed the block on Saturday at RM Auctions' Vintage Cars of Meadow Brook sale in a white linen event that showcased the grandeur and glamor of automaking in the Motor City in the early part of the Twentieth Century. The 16 annual auction, held on the eve of the Concours of America at Meadow Brook, is located about a half an hour north of Detroit on the grounds of a mansion where the widow of auto pioneer John Dodge one lived. Unlike the other RM auction, held in an convention hall on the other side of town in the spring, the Meadow Brook event carries an austere demeanor, and the automobiles roll with a similar vibe.

Nissan to show GT-R crossover in Sao Paulo?

Nissan has teased a concept car to be unveiled later this month at the Sao Paulo motor show in Brazil with two renders. It's hard to tell what format the car is, but these obscured images could show a GT-R-branded coupe/SUV crossover designed specifically for the Brazilian market. This would make sense in a market where rugged SUVs with high ground clearance for sub-standard roads are so commonplace.