Cockpit Style Desk Model Alarm Clock Tri-0104 on 2040-parts.com

BMW i: the new electric car sub-brand launched

I spy something... beginning with i. That'll be the name for BMW's new sub-brand for its forthcoming electric vehicles (both pure EV and hybrid), announced today. Think of i as BMW M - a sub brand for the internet-savvy, eco-conscious, city-dwelling new premium car buyer. BMW's new sub-brand was launched with a live-streaming web conference from the BMW Welt complex in Munich on 21 February 2011.

BMW ‘reveals’ new EfficientDynamics prototype

BMW has established a Web site called www.dontblogabouthis.com with the express purpose of revealing a prototype being used to test a new gasoline-electric driveline earmarked for a future sports car. It’s expected to be launched in 2012 as part of BMW’s EfficientDynamics program. Featuring two short videos and four photographs of a 6-series based prototype, the Web site provides no additional information about the prototype other than to suggest that the car in question is “more than a 6-series”and is “not in its final stage.” Close inspection reveals the matte black BMW mule has a new front end resembling that of the one-off EfficientDynamics concept revealed at last year’s Frankfurt motor show.

Runaway ostrich causes traffic chaos

Rush hour in the town of Tunbridge Wells took a humorous turn yesterday when a runaway ostrich shot past cars at speeds of over 40mph, with a clear disregard for road conditions, traffic and speed limits. Alarmingly, the rogue bird is still on the run from police and there are fears it could cause carnage in the town centre, as the RSCPA warns fully-grown ostriches max out at around 60mph. On Bing: see pictures of runaway ostriches Cars named after animals If the ostrich were to collide with an individual, its lack of crumple zones means the pedestrian could be badly injured and, as far we’re aware, ostriches are yet to be put through strict Euro NCAP crash tests.