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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.
2012 BMW 3 Series launches in the UK from £29,060
Tue, 14 Feb 2012The 2012 BMW 3 Series is launched in the UK The 2012 BMW 3 Series has been launched by BMW UK, with just three engines available at launch and prices starting at £29,060. It’s taken a few months from the debut of the 2012 BMW 3 Series back in October to actually launching it in the UK, but now BMW UK has officially launched the sixth generation of the car that underpins their sales. Last week we had the prelude to the official UK launch with a huge gallery of UK-specific new 3 Series Photos, and there’s not a lot more to say we haven’t covered already – we even had UK prices for the new 3 Series back in October.
Who's Where: Bryan Nesbitt and Ken Parkinson switch roles within GM Design
Tue, 31 May 2011General Motors has announced a change within its Global Design organization that will effectively see Bryan Nesbitt and Ken Parkinson switch roles from August 1 this year. Bryan Nesbitt, who has been executive director North American Exterior Design and Global Architecture Strategy, has been appointed vice president of GMIO Design. The appointment will see Nesbitt relocate to Shanghai, China, and serve as the lead voice for Design in the GMIO region.