Competition Cams 1412-8 Magnum Roller Rockers; Rocker A on 2040-parts.com

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

UK drivers disinterested in electric cars

DRIVERS in the UK are not interested in electric cars, with only 5% stating they would think about buying one, according to new research. A further 14% of drivers say they have considered an electric car but rejected and bought a petrol, diesel or hybrid car instead. More than half (56%) of British drivers said they had not even thought about an electric car as a possible replacement for their existing vehicle.

Lamborghini Brand and Design Director steps down

According to well-placed sources within the automotive design community, Car Design News has learned that Manfred Fitzgerald, Brand and Design Director at Lamborghini, has been asked to leave the company. It is presumed his role with the company's design aspects will likely be absorbed by current Audi Group Head of Design Wolfgang Egger. Fitzgerald had been working at Lamborghini since 1999, shortly after the sports car maker was bought by parent company Volkswagen through Audi AG.