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Volkswagen trots out Mini Vader for Chattanooga plant inauguration

Volkswagen is hoping that a little advertising goes a long way. The company brought its Super Bowl star Mini Vader back for an encore during the opening ceremonies for VW’s new Chattanooga factory. The pint-sized Dark Lord gave a final blessing to the plant before pushing a red button to make things official.

VW Passat Highline Plus released

The new VW Passat Highline Plus I suppose that when you’re trying to shift a huge range of cars it’s always useful to have a model to fit every niche. VW – and particularly Audi – milk this style of marketing for all its worth, and I’d be amazed if anyone ever walks out of the showroom with the exact model they had in mind when they walked in. One of the big ‘Selling’ points is value for money.

Hydrogen cars to storm London

A CONSORTIUM of car makers, infrastructure suppliers and energy consultancies has signed an exciting new agreement to turn hydrogen-powered cars into an everyday reality. The pioneering deal, dubiously named the HyFIVE project (Hydrogen For Innovative Vehicles), is the largest of its kind in Europe. The five manufacturers have agreed to deploy a total of 110 hydrogen fuel cell vehicles at several European locations and develop new clusters of hydrogen refuelling stations – and London is high on the list of targets.