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Ferrari launches Tailor-Made program

Following an initial reveal at the 2011 Frankfurt motor show in September, Ferrari recently announced a new personalization program that will enable owners to create a highly individual and unique vehicle. The latest in a long line of manufacturers to begin offering highly personalized cars for individual owners, Ferrari's take is far more ambitious. The new Tailor-Made program harks back to the 1960s when each Ferrari was custom made to suit the desires of each individual owner and offers a multitude of infinitely personalizable options. The new Tailor-Made program allows owners to specify every last detail of their Ferrari – from the exterior color to the interior stitching – through an extensive list of accessories, materials and unique finishes created by the Ferrari Styling Center.

Lamborghini by Giugiaro uncovered

At a recent visit to Giugiaro, this 50 year old unnamed Lamborghini, never before seen, suddenly appeared like an undiscovered Shakespeare manuscript, discreetly displayed in a library with no-one paying attention. Parked under some Greek temple-like stairs at the Giugiaro Design headquarters, the car sat on its period Borranis, painted in a yellow hue unseen this side of Ducati. No details, no background, but the story is simple: Fabrizio Giugiaro found some of his father's old sketches from the Bertone era (1960-1965).

Rolls-Royce gets Personal at 2010 Paris show

Cars like the Fiat 500 and Mini may be available with pick ’n mix customisation options, but those are mere bolt-on Mr Potatohead additions compared to the kaleidoscopic wizardry available to Roller owners. Showcasing its ‘personalization programme’ (personalization with a ‘z’ for the Americans, programme with an ‘mme’ for us stick-in-the-muds) at the 2010 Paris motor show, Rolls-Royce has served up five bespoke examples of its current range. Heavens, no.