Crown Automotive 6504238 Cam Bolt on 2040-parts.com

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

New Chevy pickup gets luxury trim

General Motors plans a luxury trim level for its next-generation Chevrolet Silverado pickup, its answer to the leather-swathed top offerings of its rivals. GM will name the model the High Country, according to dealers briefed on the plans during a national Chevy dealer meeting this month in Las Vegas. It's a response to the proliferation of high-end pickup models, such as Ford's F-150 King Ranch and Limited and Ram's Laramie Longhorn, which have sticker prices that can top $50,000.

Is Lamborghini’s ‘Super Sports Car’ a road-going Gallardo Super Trofeo?

Lamborghini teased a new ‘Super Sports Car’ for Frankfurt last week, and we mulled over the possibilities of what Lamborghini were going to reveal. But what we didn’t consider was a last-hurrah for the Gallardo in the form of the Lamborghini Gallardo Super Trofeo. We speculated that Lamborghini may be taking a production version of the Sesto Elemento to Frankfurt.