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RCA team helps develop all-electric London taxi proposal

The Royal College of Art's Vehicle Design program and the Helen Hamlyn Centre for Design have collaboratedwith Turkish car manufacturer Karsan to develop a proposal for the first all-electric London taxi. An RCA team – co-led by Professor Dale Harrow and the Helen Hamlyn Centre for Design's deputy director Rama Gheerawo – has been working with Karsan and its consultancy Hexagon Studio for over a year and to develop a public transport vehicle to suit Londoners of all ages and abilities. The team analyzed a current London taxi in a ‘co-creation workshop' and conducted interviews with taxi drivers, which showed many are over 65 and frequently spend the entire working day inside their cabs.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Teen-created PSAs combat distracted driving

Two widely held assumptions about 21st-century American teenagers is that they're too busy with their smartphones to have any interest in cars and that any who manage to find their way behind the wheel are too distracted to drive safely anyway. These generalizations are broad, unfair and perhaps even counterproductive -- yet they're reinforced every time distracted driving leads to a preventable tragedy. That's why we were glad to see young drivers take action by creating a series of anti-distracted-driving public safety announcements for the Teens Drive Smart Video Contest.