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Paramount Marauder – yep, the one from Top Gear

The Marauder lays waste a wall We knew the Hamster was off to South Africa to play with a vehicle that made the Hummer look like a Tonka Toy. And we knew – because they ‘hinted’ at it when we spoke to them last week – that the whole Top Gear segment had more than a little to do with the Paramount Group in South Africa, purveyors of innovative armoured vehicles. So, as suspected, we were treated to Richard conquering the Urban Jungle of Johannesburg in the Paramount Marauder, an aptly-named, go anywhere, seemingly indestructible piece of military hardware made street-legal.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

2012 Mercedes SL – the aluminium supercar

2012 Mercedes SL - it's got a lot of aluminium It’s perhaps a step too far to describe the 2012 Mercedes SL as an aluminium supercar, but there is no doubt the 2012 SL will be a super car, and that it gets made from aluminium instead of steel. And the 2012 SL 63 AMG will undoubtedly be in the supercar league. Just like Jaguar, Mercedes sees the liberal use of aluminium as a cost-effective way to make its cars both lighter and more rigid.