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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Red dream meets reality: Ferrari offers tours of Fiorano track

Pista di Fiorano--three words that in any language conjure images of romanticism and speed. And now the general public can get a bit closer to the daily reality of life inside Ferrari. The company is offering tours of its historic test track for visitors in a program that launched on Wednesday.

Design Services: Car Menu launched

Within almost every automotive design department throughout the world, their comes a time when a junior designer is dispatched to find a picture of some new model's tail lamp, the side view of a particular class leading competitor or examples of several new cars' colour and trim packages. Whilst looking at the competition is not necessarily a healthy way of finding ideas, it is often essential to demonstrate what is feasible, check in-house proposals are not too derivative, or show how advanced a design theme is relative to the same type of cars on the market. But even if the particular aspect of a car can be found, press packs and magazines typically show cars in the flattering light of an exotic location or being drifted around a corner on opposite lock; rarely are these images particularly useful.