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BMW debuts social-media campaign for concepts
Tue, 20 Dec 2011BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.
Faurecia opens new Shanghai Technical Center
Fri, 19 Jul 2013Faurecia has opened a new technical center in Shanghai, China, which will also serve as its Chinese headquarters. The automotive equipment supplier wants to reinforce its research and development capabilities and engineering localization in the world's largest automotive market. The new 18,000 square meter Faurecia China Tech Center is made up of the Training Center and the Tech Center, which includes an industrial design facility, two showrooms and various prototype workshops alongside five labs for testing, acoustics, airbag, complete seat and quality inspection.
Group 20 supercar club wound up by court
Fri, 05 Jun 2009By Peter Adams (third photograph by Medway Messenger) Motor Industry 05 June 2009 14:54 Another supercar club has reached the end of the road, joining a growing list of top-end supercar rental businesses that have collapsed in the recession. Group 20 has been wound up by the courts, along with sister car finance companies Vehicle Options Ltd and Vehicle Options Fleet Ltd.All three companies were investigated by the Insolvency Service after complaints, CAR can reveal.Group 20 supercar club: what went wrong?The supercar club started trading in 2006 and used a network of franchisees to sell membership to the club. Over time, Group 20 expanded to boast a rental list of exotica worth around £2 million; local newspaper reports in the Medway Messenger reveal Group 20 boasted a Lamborghini Gallardo, Porsche 911, Bentley Continental GTC and, most impressively, a Zonda F Roadster on its books.However, the Companies Investigation Branch of the Insolvency Service found that Group 20 and its parent company had numerous ‘misleading business practices’.