Distributor Fits 1996-1997 Honda Accord Prelude Beck/arnley on 2040-parts.com
Union, New Jersey, United States
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Volvo C30: now starts under £15k
Thu, 10 Mar 2011Volvo C30 ES 2.0 - now starts at £14,995 It’s been all change at Volvo in the last year, with the Swedish car maker going from being the last vestige of Ford’s ill-fated Premier Auto Group to the first high-profile car maker to fall to the Chinese resurgence as an economic force. Volvo also has a new boss in former VW man Stefan Jacoby, who has made it clear he doesn’t see Volvo as a ‘Premier’ marque. Not that he’s downplaying what Volvo has to offer, he’d just prefer us to think of Volvo as unique and Swedish rather than in competition with the likes of Mercedes and BMW.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Toyota Auris Touring Sports Specification – but no price
Sat, 16 Feb 2013Toyota has revealed specifications for the Auris Estate – the Toyota Auris Touring Sports – but has yet to come up with a price. At the time, apart from learning the Auris Touring Sports was longer than the Auris Hatch, we didn’t get much more from Toyota. But now, ahead of the Auris Touring Sports turning up again at Geneva next month, Toyota has released more detail.