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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Toyota Prius Plug-in Hybrid – details

The Toyota Prius Plug-in Hybrid will show at Frankfurt The principle difference between the standard Prius and this new plug-in version is – you’ll never guess – that it adds the ability to charge the Prius’ batteries through a domestic outlet. The Prius can be fully recharged in around 1.5 hours, and the new lithium-ion battery pack – which replaces the old nickel-metal hydride pack in the regular Prius – is more compact and of higher output. Toyota claim that the plug-in Prius can cover round 12.5 miles on a full charge in pure ‘Electric Mode’, which is around double that of the normal Prius.

Aston Martin V12 Zagato ready to rock at the Nurburgring

Aston Martin V12 Zagato at Nurburgring - Zag at play We’ve had plenty to look at with the Aston Martin V12 Zagato in the last few weeks, especially when it turned up, resplendent in red, at Villa d’Este and walked away with 2011 Design Award for Concept Cars and Prototypes. But it’s an Aston Martin, so beauty is a given. But what about performance?