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Hyundai's record year – can it continue? (2013)

Hyundai’s metamorphosis is complete – it’s now one of the ten most popular car brands in the UK, and the first Korean manufacturer ever to crack into the Premier League of UK car buying habits. Sales in 2012 soared by 18.1% to 74,000 units, while its Kia sister brand scored 66,000 registrations last year, according to the new SMMT figures out this week. The Korean double-act isn’t just a thorn in the side of the established French mainstream brands: it’s killing them off completely.

Goodyear introduces new ComforTred Touring tire

Since its introduction in 2004, more than nine million Goodyear Assurance ComforTred all-season tires have hit roadways in OE applications and in the replacement market. Even after six years of being on the market, it continues to consistently account for more than a million sales annually. It would have been easy for Goodyear to let the ComforTred train keep rolling untouched, but it realized a new version was necessary due to the changing market and emergence of the touring car segment.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.