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McLaren 12C Spider Neiman Marcus Edition. Christmas is coming.

This year’s special Christmas car from Neiman Marcus is a special edition of the McLaren 12C Spider with lunch with Ron Dennis thrown in. Last year Neiman Marcus offered the Ferrari FF but this year it’s the turn of the Brits again (the Neiman Marcus Christmas car was the Jaguar XJ in 2009) with the new McLaren 12C Spider, the convertible version of the MP4-12C (which, it appears, McLaren now want us to call just the 12C). The Neiman Marcus 12C Spider is a bog standard car (not that there’s much ‘bog standard’ about 616bhp and a 0-62mph of just 3.1 seconds) in Volcano Red, but it does come with the prerequisite of a Neiman Marcus car by offering something money can’t easily buy (although it self evidently can) – dinner with Ron.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Mercury lives--on the auction circuit

James Dean famously drove one in Rebel Without a Cause, and perhaps Mercurys have never been cooler. That was more than 50 years ago and the brand is now on the verge of extinction. But as Plymouth, Pontiac and even Edsel have shown, some brands have legs that stretch long after new cars are gone from dealerships.