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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Lajdziak replaces Schembri as the president of Smart USA

Jill Lajdziak, Saturn's former top executive, was named president of Smart USA just three days after starting with the company. David Schembri, who previously held the job, will take an unidentified position with the Penske Automotive Group, which distributes the Smart ForTwo microcar in the United States, the company said. "Dave will transition into retail operations at Penske Automotive Group with our dealerships," said Penske spokesman Anthony Pordon.

BMW works hard to avoid gas-guzzler tax

BMW AG hopes to get out from under the gas-guzzler taxes that are tacked on to the sticker prices of some of its high-performance models in the United States. Jim O'Donnell, president of BMW of North America, says the company is studying fuel-efficiency improvements that could eliminate the gas-guzzler taxes on its vehicles as early as the launch of their redesigns in the next few years. The 2010 550i GT incurs a $1,000 gas-guzzler fee, for example.