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College Exhibition: Strate College Degree Show 2006

Graduating Transportation Design students at France's Strate College displayed their Diploma projects in the school's annual degree show, held at the central Paris school June 23-24. A jury of design managers from major European and international manufacturers including Renault, Citroen, General Motors, Hyundai, DaimlerChrysler and Volkswagen assessed the graduating students' work. The exhibition included work from the schools programs in Transportation Design, Product Design, Luxury Design, Services Design, Graphic Design, Packaging Design and a new three-year program in Modeling.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Hennessey opens up the LS9-powered Camaro

Hennessey Performance is introducing a convertible version of its limited-edition 2011 HPE700 Camaro. The tuning company will produce just 24 copies of the 2011 HPE700 Camaro, but it hasn't revealed how many will be hardtops or convertibles. “We have already sold several of our 2011 HPE700s in hardtop form, increasing the potential for the convertible LS9 Camaro to become an even rarer option than before,” said John Hennessey, president of Hennessey Performance.