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Volvo asks: Can science measure how car design makes you feel?

Can science measure how car design makes you feel? That's the question Volvo designers and neuroscientists have been trying to answer using Electroencephalographic (EEG) machines to measure the emotional response to the Volvo Concept Coupé's design, amongst other things. The results will be revealed tomorrow during a Google Hangout featuring Volvo's exterior design chief Maximilian Missoni and neuropsychologist Dr.

GM and Bezalel Academy of Art and Design develop Windows of Opportunity smart glass tech [w/video]

General Motors' Research and Development has collaborated with Bezalel Academy of Art and Design's Future Lab students to conceptualize new ways in which rear seat passengers – who traditionally feel disconnected from their environment – have a richer experience on the road. The result is the Windows of Opportunity project, a series of applications developed by the Bezalel students and built into full-size prototypes using multi-touch and gesture sensing surfaces developed by ClickEye. The projects were: – Otto an animated character projected over passing scenery that responds to real-time car performance, weather and landscape.

Mazda Minagi (2011): first sketches of new SUV concept

This is the Mazda Minagi, a new small crossover concept that Mazda will unveil at the 2011 Geneva motor show in early March. No, not Mr. Miyagi, but the Mazda Minagi.