Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Ford's Mulally gets warm reception at CES

Ford CEO Alan Mulally introduced the Focus electric at the 2011 Consumer Electronics Show on Friday in a presentation that was short on details about the car and long on cures for range anxiety. That's partly because Ford is saving details about the car for next week' Detroit auto show, and partly because range anxiety figures to be a major reason for all but the most committed customers to avoid electric vehicles like the Ford Focus electric. Mulally managed to avoid using the term, but said Ford is confronting range anxiety head-on.

Defending an old-school Land Rover

I don't know how to respond today after seeing on our very own homepage that the Land Rover people will bring the successor of its beloved Defender to the United States market. The Defender is a vehicle about which “lust” is an insufficiently weak noun or verb; current and vintage Defenders elicit something beyond an emotive response. They are visceral.