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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Hyundai ix35 teased ahead of Frankfurt

The Hyundai ix35 teased ahead of Frankfurt (click for full image) But in Europe, it has been sales of the Hyundai Tucson that have driven Hyundai’s sales. An able and competent small SUV – at a bargain price – it has racked up some quite impressive sales. But it’s time to move on, and Hyundai will be revealing the Hyundai ix35 at the Frankfurt Motor Show next month as the Tucson’s replacement.

Tata ramps up production of Nano to boost slow sales

Tata is cranking up supply of the Nano in India to counter sluggish sales. Until now, supply has been pretty limited with sales most months struggling to break beyond four figures; hardly the breakthrough expected from the widely hyped cheapest car in the world. A new plant in Sanand recently came on stream and it has a capacity of 250,000 cars a year.