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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Range Rover Evoque Victoria Beckham Special arrives early

Range Rover Evoque Victoria Beckham The Limited Edition of the Range Rover Evoque with Victoria Beckham’s name attached has appeared ahead of its reveal at the Beijing Motor Show. Just the other day we reported on a ‘tell us nothing’ video tease from Land Rover for the Range Rover Evoque Victoria Beckham, scheduled to arrive on Monday at the Beijing Motor Show. But it’s arrived a bit ahead of time, not something you expect from a ‘celeb’.

MINI Goodwood Rolls Royce Tribute parks up in Harrods’ window

MINI Goodwood sets up shop in Harrods The MINI ‘Inspired by Goodwood’ has taken up residence in Harrods’ window to celebrate the first customer deliveries. The MINI ‘Inspired by Goodwood’ is another of MINI’s marketing moves to fill every niche for MINI it can; the Goodwood for those who want a MINI trimmed out like a Rolls Royce. For those prepared to fork out £41k – that’s £18k for the Cooper S donor car and £23k for the Rolls Royce bit – you get a Cooper S with the bonnet off a MINI One, Rolls Royce coloured paintwork, posh alloys and an interior that takes more than an average herd of cows to cover.