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Audi is set to show off LEDs and the S7 sedan in Super Bowl ad

Audi will air an ad during the Super Bowl for the fifth consecutive year. The company will use the big game to display the LED headlights on the juiced-up 2013 Audi S7 sedan. The ad's theme is still under wraps, but it will revolve around the benefits of LEDs, which Audi says is its signature.

Mitsubishi tease new model ahead of Geneva. New Outlander based on PX-MiEV II, perhaps?

Mitsubishi Tease a new car ahead of Geneva 2012 Mitsubishi are teasing a new model for the Geneva Motor Show in March. Could it a be new Outlander based on the recent PX-MiEV II Concepts? We’ve only just got over the Detroit Motor Show reveals, and car makers are already queuing up to tease us with offerings for the Geneva in March.

Why Steve McQueen canceled a $3 million life insurance policy

Spurred by the story of our ride in Steve McQueen's Jaguar XKSS, Richard Haight felt inclined to chime in with the fact that he not only raced motorcycles with (and against) McQueen, but knew him all the way until the King of Cool's death. Haight raced motorcycles on and off for 50 years. McQueen would come and race at the local American Motorcycle Association District 37, usually entering under assumed names like "Harvey Mushman" to enjoy some semblance of normality.