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BMW i: the new electric car sub-brand launched

I spy something... beginning with i. That'll be the name for BMW's new sub-brand for its forthcoming electric vehicles (both pure EV and hybrid), announced today. Think of i as BMW M - a sub brand for the internet-savvy, eco-conscious, city-dwelling new premium car buyer. BMW's new sub-brand was launched with a live-streaming web conference from the BMW Welt complex in Munich on 21 February 2011.

Lexus NX (2014) first official pictures

By Damion Smy First Official Pictures 11 April 2014 09:04 This is the production version of the Lexus NX compact crossover, which will sit below the Lexus RX in the Japanese brand’s line-up as it chases the BMW X3. Based on the Toyota RAV4, the NX features the Lexus spindle-grille up front but has lost the jagged styling that repulsed many when the concept car was shown at the 2013 Frankfurt show. The showroom edition has been toned down significantly, but still keeps the same stance and two-piece LED headlamps that ape the IS saloon’s face.

Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.