Extang 4211 Trifecta Frame Corners (2 Corners) on 2040-parts.com

Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Formula One: PR strikes at Austin City Hall

Free Formula One gear is good, right? That’s what those in charge of F1 public relations seem to think ahead of the Austin City Council’s vote on the Austin Grand Prix racetrack project on Thursday. Formula One baseball caps, water bottles and bumper stickers were handed out at the Austin City Hall as part of a public-relations campaign, according to KUT News.

Porsche chief Wendelin Wiedeking resigns

Porsche chairman Wendelin Wiedeking has bowed to mounting pressure in announcing that he will step down immediately. The resignation came Thursday, following a surprise meeting of the company's supervisory board at its Weissach R&D headquarters outside of Stuttgart, Germany, on Wednesday night. Wiedeking's announcement comes after months of tense and public infighting following Porsche's failed attempt to wrest control of Volkswagen, which left it with $12.7 billion in debt, and slowing sales in key markets such as North America.