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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Honda celebrates 50 years in America

Honda is 50 years old today, and much of its early success is the result of a series of brave, bold decisions acted upon by smart engineers-turned-executives. That and dumb luck. But we'll get to the dumb luck later.

College Exhibition: Institut Superieur de Design 2009

Valenciennes in northern France might not be the most glamorous of French towns but it's been quietly turning out transportation design graduates for over 20 years. The Institute Superieur de Design (ISD) isn't as well-known as Strate or Creapole in Paris, nevertheless it has a growing reputation as one of the most focused design schools in Europe with an enviable record of internships and employment of its graduates. Last month CDN was invited to join the final assessments of this year's graduate cohort.