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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Hyundai dealers will get Elantra coupe, redesigned Azera

Hyundai is continuing its recent product onslaught with two new or redesigned models to be launched by January 2012. Hyundai told dealers attending the NADA convention in San Francisco that a two-door coupe version of the 2011 Elantra will go on sale this spring and a redesigned Azera sedan will go on sale in January 2012. “They showed us a photo of it and it's gorgeous,” Doug Fox, a multi-franchise dealer who owns a Hyundai dealership in Ann Arbor, Mich., said of the Elantra coupe.

Ferrari 458 Challenge revealed

The Ferrari 458 Challenge It seems Ferrari had a bit of an issue when they decided they wanted to take the 458 Italia racing – it was just so good in standard form. So instead of giving the 458 Italia more power, they concentrated on making the 458 lighter and tighter to create the Ferrari 458 Challenge, unveiled this week in Bologna. The 458 Challenge gets exactly the same 562 horses out of its 4.5 litre V8 as the Italia.