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Owner gets sunken car back

A SUBMERGED CAR that was abandoned because of flooding on the Somerset Levels has been reunited with its owner. Hubert Zajaczkowski, 21, was forced to leave his Seat Toledo on a road near the village of Muchelney on Christmas Eve because of the rising water. For weeks, the car remained stranded under several feet of water, filmed and photographed by national and international media and press as an illustration of the disaster unfolding in Somerset.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

UK sales slide continues: 'worst market for 17 years'

By Tim Pollard Motor Industry 06 October 2008 12:22 Britain's new car market is in deep trouble, official sales figures today confirm. September is historically one of the two biggest registration months of the year, as buyers rush to snap up the autumn's new number plate – yet sales were down by a fifth last month. The Society of Motor Manufacturers and Traders, which collates sales data from dealers, called it 'stormy September', as new-car registrations plummeted by 21 percent from last year's figure to 330,295.