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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Honda tears up its old product plan

Honda Motor Co. is reviewing its entire lineup with the aim of building less expensive and more fuel-efficient vehicles, Honda CEO Takanobu Ito says. In the case of some next-generation products--including the crucial Civic platform used on a variety of vehicles worldwide--that means making major changes to vehicles already well along in the development process.

Lotus Evora UK Prices revealed at Geneva

Lotus Evora 2+2 - UK Car Prices announced at Geneva '09 The first four (ish) seater Lotus in a generation, the Evora is powered by a 3.5 litre V6, which manages to produce 276bhp and 252ft/lbs of torque. The Toyota sourced engine manages a 0-60 of around 5 seconds, and on to a top speed of 160mph. And the Evora does a pretty decent job with emissions and economy, especially considering its performance.