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Aston Martin Rapide coming home

Aston Martin Rapide - homeward bound It took Aston Martin what seemed like forever to get their four-door supercar – the Aston Martin Rapide – in to production, and even then they didn’t build it themselves. When they were busy planning production of the Rapide the world’s economy was buoyant, credit was a piece of cake and Aston Martins were flying out of the showroom. But the new economic reality bit in 2008 and sales fell at Aston Martin, but by then the plan to get the Rapide built at Magna Steyr in Austria was unstoppable so, despite Aston Martin workers twiddling their thumbs as Magna Steyr built Rapides, there as nothing to be done.

Brits prefer driving abroad

BRITISH DRIVERS say they would rather drive abroad than in the UK because continental roads are less congested and in better repair. The lower price of fuel in continental Europe also attracts British drivers. Every year, 4.2 million British drivers head to Europe and research by the RAC shows the UK ranks only 24th when it comes to the quality of its roads.

Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.