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Hyundai incentive includes job loss insurance

During a focus group meeting in late November, Joel Ewanick, Hyundai Motor America's vice president of marketing, realized no matter how much cash Hyundai piled on the fenders, it probably wasn't going to get buyers into showrooms. Not when they were worried about losing their jobs. "The question for consumers right now is what is going to happen to their income in 2009," Ewanick told Automotive News.

Porsche 918 Spyder stars at the 2013 Frankfurt Motor Show

Porsche stunned the world when it unveiled the 918 Spyder as a massive surprise at the 2010 Geneva Motor Show. Finally, three years later, it gets its full production debut at the 2013 Frankfurt IAA Motor Show. Combining a race-spec petrol V8 with twin electric motors, the 918 trades lightweight purity for enormous all-wheel drive performance and astonishingly low fuel consumption.

Volkswagen e-Up! stars at the 2013 Frankfurt Motor Show

The Volkswagen e-Up! is one of three all-electric VW hatchbacks starring at this year’s 2013 Frankfurt Motor Show – and just like its big brother, the VW e-Golf, the e-Up! boasts some pretty impressive efficiency stats.