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Chrysler brand aims S line at younger crowd

With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.

2010 Chevrolet Equinox gets price cut from GM

The 2010 Chevrolet Equinox will carry a base price of $23,185, including its delivery fee, when the crossover goes on sale in June. The restyled, re-engineered Equinox will cost $1,800 less than the previous generation, Ed Peper, vice president of Chevrolet, said today in a statement. General Motors has said it hopes the Equinox will get 30 mpg highway, up from 24 mpg on the base model of the 2009 version.

Remembering Oldsmobile and its incredible Aurora

On April 29, 2004, the last Oldsmobile rolled off the line and took the century-old badge with it. Since its founding in 1897, Oldsmobile has enjoyed a beloved and storied past in the tapestry of American industry. So many luminary products arose from its Lansing, Mich., home!