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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

2012 Porsche 911 Cabriolet: New video ahead of Detroit debut

New video of the 2012 Porsche 911 Cabrio ahead of Detroit debut Ahead of its official public debut at the Detroit Auto Show next week, We have new video of the 2012 Porsche 911 Cabriolet. We may have had the reveal of the 2012 Porsche 911 Cabriolet (and the 911 S Cabriolet too) back in November, but the 911 Cabriolet is only due to get its public debut at the Detroit Auto Show next week. Which explains why Porsche has chosen to deliver a new video of the 911 Cabrio now.

Volkswagen Touran Match released

Volkswagen has announced the VW Touran Match It’s hard to get excited about the Touran, with its boxy profile and drab – though comfortable – interior. But it’s very practical with its three rows of seats, which can actually be removed (they aren’t too heavy) giving you a very useful van for lugging gubbins around. But the Touran is a decent enough drive, even if the ride is a bit on the firm side., and its build quality shows through in the distinct lack of shake, rattle and roll.