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Chrysler brand aims S line at younger crowd

With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.

Car-sharing programs hit the big time

Rental-car company Getaround introduced its business plan for “peer-to-peer car sharing” on May 24 at the Tech Crunch Disrupter conference in New York City. Unlike other car-renting and car-sharing companies such as ZipCar, Getaround works by connecting potential car renters with willing car owners via an iPhone app. All Getaround vehicles are privately owned.

Honda reveals ‘Forza’ design contest winner in Chicago

Honda teamed up with “Forza Motorsport” to reveal the winning entry in the “Forza Motorsport” Civic Si Design Contest at the 2014 Chicago Auto Show on Friday. The winner was Tiffany Labedz of Phoenix, who beat out 17,000 other members of the Xbox “Forza” community. "At Honda, we love meeting our customers where their passion lies, and the racing and custom car design in ‘Forza Motorsport’ is definitely a passion for so many Honda and Civic enthusiasts," said Tom Peyton, Honda’s assistant vice president of advertising.