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Volkswagen Woofwagen – There’s a dog for every VW (video)
Thu, 31 Oct 2013There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.
2013 Kia Pro_cee’d revealed
Wed, 12 Sep 2012Ahead of a debut at the Paris Motor Show we have the first photos of the 2013 Kia Pro_cee’d, a sporty 3 door take on the new cee’d. Back in March we had what appeared to be the first leaked sketch of the 2013 Kia Pro_cee’d – Kia’s three-door sporty take on the new cee’d – but since then, nothing. But we’ve now got the first photos of the new Pro_cee’d ahead of its reveal at the Paris Motor Show in a week or two, and it looks convincing.
Mercedes installing EV charging at UK Dealers
Sun, 06 Jun 2010Elektrobay Car Charging Points are being installed at Mercedes Dealers across the UK Maybe they planned it before the news that the new Government are considering withdrawing the planned subsidy for electric cars. Or maybe not. But whichever it is Mercedes has started installing EV charging stations at its UK dealers.