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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Is the car industry heading toward the past?

Is the future of cars decidedly old school? An NPR blogger certainly thinks so. NPR Business Desk reporter Sonari Glinton recently likened the 2014 Detroit auto show to an era 40 years ago, reflecting the possibility that the renewed zeitgeist of an entire convention indicates a "retro" kind of thinking.

The Netherlands trials glow-in-the-dark road

Studio Roosegarde A stretch of road in the North Brabant province of the Netherlands has been unveiled with glow in the dark markings that the designer says could make street lights a thing of the past. The paint absorbs light during the day, and illuminates for up to 10 hours at night. Glow-in-the-dark roads get green lightMany road markings 'barely visible'   Who created the glow-in-the-dark road markings?