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Chevrolet Trax revealed ahead of Paris Motor Show debut

The Chevrolet Trax – the Chevrolet take on the Vauxhall Mokka – has been revealed ahead of a debut at the Paris Motor Show in September. We reported a few months ago that we could expect the Chevrolet Trax at the Paris Motor Show, but ahead of that reveal Chevrolet has sent us some photos of the Trax and a few details. Effectively the Chevrolet take on the Opel and Vauxhall Mokka (and, for that matter, the Buick Encore), the Trax gets a a Chevy makeover for the front and back and the required rebadging.

BMW makes 1,000 workers permanent

AROUND 1,000 agency workers at car giant BMW are to be made permanent employees, guaranteeing job security for years. The change, being made in two phases, was warmly welcomed by the Unite union, describing it as a great Christmas present. The announcement covers workers across a number of BMW sites including the Mini plant in Oxford, pressings plant in Swindon and Hams Hall engine site near Birmingham.

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.