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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Koenigsegg can take the P1, LaFerrari & Huayra with the Agera R

Koenigsegg believe that the Agera R has more than the measure of the new toys at Geneva – LaFerrari and McLaren P1 – and Pagani’s Huayra lap at Top Gear was a farce. But a car that was also at Geneva was the Koenigsegg Hundra, Koenigsegg’s one-off special to celebrate 100 Koenigseggs built since Christian von Koenigsegg started bolted his immense supercars together in a shed in Sweden a decade ago. So we thought it would be interesting to chat to Koenigsegg people – including Koenigsegg’s UK dealer Supervettura –  and get their thoughts on the new batch of supercars that could perhaps take some gloss off the offerings from Koenigsegg.

Eterniti Hemera – it IS a Porsche Cayenne

Eterniti Hemera - it's a titivated Porsche Cayenne We did speculate from the start that the new car company that is Eterniti Motors is in fact a high-end customiser, and that its first ‘new’ car – the Eterniti Hemera – is just a customised Porsche Cayenne. And so it is. Eterniti has release the first photos of the Hemera ahead of its debut at the Frankfurt Motor Show, and at first view it could just as easily be a new Cayenne from Gemballa or Merdad.