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Ford justifies its Vignale sub-brand (video)
Tue, 24 Sep 2013The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.
The fall and rise of the budget car
Fri, 06 Sep 2013Twenty years ago, the classic bargain brands like Lada seemed to be going the same way as the Soviet empire that spawned them. Woefully dated and badly made, only a weirdo would have bought a new Lada rather than a second-hand model from Ford, Vauxhall or VW. However, one of the big trends in the car industry today is the re-emergence of bargain cars.
Michael Ninic, Head of BMW Interior Design, dies at 53
Wed, 27 Feb 2008Michael Ninic, who held the position of Head of BMW Car Interior Design for many years, unexpectedly died recently at the age of 53. Ninic, who joined the BMW Interior Design Team in 1987, was appointed head of the department in 1999. In 2001, the department also became responsible for material and color design.