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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Which sounds better? Jaguar F-Type V8 or V6?

Jaguar continues to keep interest in the new F-Type piqued with video comparing the sound of the V6 and V8 F-Type. The latest Jaguar marketing magic comes courtesy of a short video with a pair of F-Types pulling away and accelerating hard; one a V6 supercharged and the other a V8 supercharged. We don’t know whether the V6 is the 340PS base F-Type or the 380PS F-Type S, but it makes a fine noise.

Citroen Cactus Concept heading for Frankfurt Motor Show

Citroen Cactus Concept tease It may be the teasing season for car makers as we head for the Frankfurt Motor Show, but Citroen are giving very little away in their tease for a new concept – the Citroen Cactus Concept. The Cactus Concept – a name used before by Citroen in 2007 for the C-Cactus Hybrid – shows what looks to be a compact car with some of the design features at the front we’ve seen on the new C4 Picasso. But with what looks to be chunky plastic cladding round the extremities of the Cactus, we’re guessing Citroen see the Cactus as some sort of small urban warrior, complete with bumpers that bounce back after supermarket trolley collisions with reference in the video to an ‘Air Bump’.